I never thought I’d be comfortable taking my top off for a stranger, yet when I had my Skype fitting with Claire, I was extremely comfortable doing just that. She was able to make me feel as if taking my shirt off was something that I could do anytime, anywhere on the street and that no one would notice. No, I didn’t just find some random person on Skype and start stripping – Claire offered me a Skype bra fitting, something she spends a lot of her time doing for her clients.
I was extremely comfortable with her, had a pleasant conversation and was able to get spectacular and knowledgeable advice on fitting my bras, measuring myself for a proper fitting bra and on the societal stigma about boobs in general. I also had a really good time, one of the most enjoyable evenings I’ve had at home in a long time, even though I really didn’t do anything different. Thank you Claire for a spectacular and informative evening.
I’m so pleased to introduce Claire from Butterfly Collection Lingerie, a website that specializes in lingerie for women from D – K cups (that do not look like straigh jackets!). Claire is the brainchild behind the business and even dabbles a bit in blogging. She is adamant about wearing the proper type and size bras and has a lot to say about the societal view of boobs. Butterfly Collection Lingerie offers quality products, friendly advice and comfortable suggestions as to how to improve the look, comfort and health of your breasts.
A true advocate for women, I thought you’d like to hear Claire’s thoughts on fitting bras, starting a business on her own and on boobs in general. This post is therefore in the form of an interview – straight from the horse’s mouth so to speak (no that’s not an insult – that’s an actual saying), here are Claire’s answers to a few questions I came up with for her…..
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1) Butterfly Collection is your brainchild. What prompted you to start this business?
When I moved to Vancouver from the UK in 2004 I couldn’t find a single bra in my size in downtown Vancouver. I was used to buying large cup bras online back in the UK so I went online to find the Canadian equivalent and there wasn’t a single company specializing in bras for D-K cup women. That was the beginning of creating a solution that would eventually become Butterfly Collection which launched in 2010.
2) What did you want to be when you were a child? Did you ever think you’d be managing and running your own successful lingerie business?
I never imagined I would be a big bra lady! When I was 9 I thought I was going to be Prime Minister and even wrote to Margaret Thatcher to tell her how she could solve the ambulance strike that was happening at the time! I’m sure I was a great help to her
3) What services do you generally offer to your clientele?
The biggest service we offer is knowledge. Lots of women get fitted for a bra and still don’t feel like they understand what size they are or why that bra fits them. We give our clientele as many resources and support as possible to understand their breasts, size and which styles of bras work for them. I want women to know their boobs and feel in control of them.
4) Where is your lingerie from? Do you have any particular personal favourites?
We have lingerie from the UK, American, Canada and Germany and Japan. I particularly love UK brand Panache because they are so passionate about bringing more size selection and better price ranges to North American women.
5) What are some of the biggest mistakes that you have found women make when purchasing new lingerie?
You’ve heard the statistic that 85% of women are in the wrong bra, well that’s largely because most stores don’t carry band sizes from a 28 and cup sizes up to a K cup so they sell bras to women with bigger bands than are good for them. Cups get bigger as the band gets bigger, for example, the D cup on a 38 band has a bigger cup volume than a D cup on a 30 band. The biggest problem I come across is women in bras that are huge in the band and only a DD cup in the band – this always says ‘quick sale’ to me and makes me mad that women have been misled.
6) When we were chatting you mentioned that there’s a stigma about larger bust sizes in society. Could you give us a short synopsis on what you think about this?
It breaks my heart. Besides carrying around extra physical weight in their bras, many women are carrying around heaps of mental baggage about their breasts. Big boobs do not dictate a single thing about who you are but social stereotypes (like big boobs make you a bimbo, or easy or a show-off) can wound and undermine bigger busted women. The size of your breasts is as arbitrary as your shoe size and yet we attach all these crippling social and moral meanings to them. Large breasts need to be properly supported and cared for, that includes you embracing your body, ignoring the shallow, ignorant stereotypes and being proud of yourself.
7) As someone with a larger cup size yourself, do you find yourself hanging onto that stigma at times?
There have been times in my life when I’ve wondered if I’m just ‘the busty one’. My best friend at school was very slim and small chested, she could wear anything and was very confident. I sometimes felt like the bumbling, busty sidekick, but I think part of that was just being an awkward teenager too. I am incredibly fortunate that I have a very busty Mum and Grandmother who both taught me to stand tall, treat derogatory comments with pity and be grateful that I have a healthy body.
8 ) What would be your dream for your business and for women with larger cup sizes in general?
I would love Canadian and American women everywhere to know that they have choices and support. So many women feel isolated and they don’t need to. I hope to see a massive shift in the approach to bra fitting across the world in the next 10 years. We have to stop putting women in huge bands just so we can keep them in the A-D paradigm. 26, 28, 30 and 32 bands need to become standard and cups up to an L should be readily available.
9) How often should one get measured and refitted? Are there any tips you can give that will help us to measure ourselves successfully?
You should always get remeasured once a year but if you experience, weight loss or gain, illness, depression, pregnancy or menopause then you should get measured again. If your busty readers do nothing else they should wrap a fabric tape measure around their ribcage and make a note of that number. If a fitter tries to put you in a band that is more than 3 inches bigger than your ribcage measurement – RUN FOR THE HILLS! The key to measuring yourself at home is to keep the tape measure level with the ground all the way around your body. Make sure you’re wearing your best fitting, non-padded bra.
10) As someone who does bra fittings everyday, do you ever get tired of seeing women taking their tops off?
HAHA! I don’t really notice that women don’t have their tops on. I’m usually looking at things like your breast bone, armpits and torso, the telltale signs of whether your bra fits.
11) Are there any other thoughts that you’d like to leave us with?
The single thing I wish for every woman regardless of breast size, or even having breasts, is to remember that you are unique and worth caring for. We so often forget to care for ourselves before others and getting your body into a bra that works for you is a really great start.
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Claire is an amazing woman, spectacularly funny, wonderfully friendly and amazingly intelligent – and extremely generous by the way. She has decided that to reward you for reading this blog, to celebrate you embracing your bust and for celebrating Mothers’ Day (wow so many things to celebrate!), she is offering you, my readers, a discount code for 20% off of anything on her website.
You just have to type the word “BUTTERBUG20” (without the apostrophes) into the checkout form (min. $50 CA purchase, one coupon per person). It is valid until May 14th, 2012.
Oh, and if you feel like saying hello to Claire, or wish to discuss anything that may have been sparked from this interview, please feel free to say hello to her on Twitter or on her Facebook page.